It's not so much that I hate the image as much as I hate the way it was/is being executed.
I'm not really sure about you, but i don't want to be bombarded with obnoxious blatant advertisements everywhere I go.
It seems like anytime I step outside of my door in chicago, all I see is Pepsi. I live in chicago, not Pepsi-town!
Jesus Christ. I know in Dallas, it wasn't so bad. It was confided to billboards. In chicago whole buildings and train cars are being taken over. Taking it one step further, at some train stations, once you step out of the train car which is litterily lined with the new pepsi advertisements, you're confronted once again with huge pepsi banners on the platform. Thus, slowly turning chicago into one big 3-dimensional pepsi ad.
... and i'm not really sure if I'd be so bothered by it or even aware of it had I not taken Intro to Cultural Studies. But as it goes, I think it's really freaking annoying.
I've been in the process of reading about 3 to 4 different books at once right now. One of them is called No Logo by Naomi Klein. In her [sub] chapter, Branding the Cityscape she talks about this very thing. (I've scanned in and uploaded the pages from that so the few of you that read this can check it out:pg. 1, pg. 2, pg. 3)
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